Does Using AI Help or Hurt Your Brand?
100011011010101010101011-just kidding, we’re not robots here. And believe it or not, a real, actual person writes the bulk of these blogs! But that’s not to say we don’t use AI too. After all, why wouldn’t we? It’s fast, it’s efficient, it’s mostly accurate…and it also can very quickly degrade consumer trust. Yeah, as it turns out, opting to use AI to help market your brand isn’t as, well-binary, as one might think. But when all is said and done, does using AI to market and develop content for your brand help or hurt you? Let’s get into it.
How Brands Are Using AI to generate content
It’s not a question of whether or not brands are using AI - it’s how they’re using it. Think: Editorial-style images of glossy (too perfect to be real) models wearing their products, a five-minute long read on the difference between lab and natural diamonds, or even a website that’s been vibe-coded to convert. While there’s almost too many applications to count, these are the most common we’ve seen.