Email marketing
YOU’RE ON
the list.
Rare Colors had the diamonds. What they didn’t have was a way to talk to the people who wanted them. I set up their email marketing from scratch in Klaviyo — strategy, implementation, and the copy that made every send worth opening. Working hand-in-hand with the brand director, we built an email program that felt as polished as the product.
Welcome Email
Campaign Email
NO LIST. NO FLOWS.
NO CONVERSATION.
Rare Colors was sitting on a growing audience with no way to reach them between visits. No automated flows. No welcome series. No post-purchase follow-up. For a brand selling five- and six-figure stones, the absence of a direct, personal channel was leaving money — and relationships — on the table.
BUILD THE ENGINE.
WRITE THE WORDS.
I set up Rare Colors’ entire email marketing infrastructure in Klaviyo — from list management and segmentation to automated flows and campaign sends. Then I wrote the copy: subject lines that earned opens, body copy that felt personal and premium, and CTAs that drove clicks. Every email was coordinated with the brand director to ensure the creative, messaging, and timing aligned with the broader brand vision.
Welcome Series
Seasonal Campaign
EVERY SEND
EARNS ITS OPEN
Luxury email is a different game. The audience expects restraint — they don’t want to be hammered with promos. Every campaign was treated as a brand moment: curated imagery, editorial-quality copy, and a clear reason to click. From “Long Weekend Vibes” to welcome series, each email was designed to make the reader feel like they’re part of something, not just on a list.
FLOWS THAT WORK
WHILE YOU SLEEP
Beyond campaigns, I built out the automated flows that turn browsers into buyers: a welcome series that sets the tone, browse abandonment sequences that re-engage window shoppers, and post-purchase emails that deepen the relationship. Each flow was written and designed to feel hand-crafted — not templated.
DELIVERABLES