Paid search & social
HEART.
POUNDING.
returns.
Frank Darling was already making rings people obsess over. They needed paid media that matched the energy — and a copywriter who could own it across seasons. From Summer in Champagne to Diamond Dreams to spring launches, I built the words, the campaign concepts, and the search strategy that turned clicks into revenue for over a year.
Feed Ad
Reel Ad
Story Ad
Story Ad
OUTSPEND THE BIG GUYS?
NO. OUTWRITE THEM.
Frank Darling doesn’t have Blue Nile’s budget or Tiffany’s brand recall. What they do have is a sharper point of view and a product people genuinely love. The challenge was to make every impression count — writing paid search copy that converted high-intent queries and social creative that earned engagement without discounting the brand.
COPY THAT SOUNDS
LIKE SOMEONE YOU’D TRUST
I developed ad copy across Google Search and Meta social that matched Frank Darling’s voice — confident, a little cheeky, never desperate. On search, that meant headlines tight enough to win auctions and descriptions that actually said something. On social, it meant campaign concepts that stopped thumbs: lifestyle-first creative paired with copy that made you want to tap, not scroll past.
Feed — Paid Social
Reel — Paid Social
Story — Paid Social
Story — Paid Social
DIAMOND DELIGHTS
DELIVERABLES