Long-form copywriting
WORDS
THAT
rank.
Frank Darling needed blog content that did more than fill a content calendar. They needed pieces that ranked, converted, and quietly became the brand’s highest-performing organic channel. I wrote them — and built the tracking infrastructure to prove they worked.
Blog Article
Blog Index
GREAT RINGS.
INVISIBLE BLOG.
Frank Darling had a blog, but it wasn’t pulling its weight. No UTM tracking. No schema markup. No interlinking strategy. No way to know if a single post had ever driven a sale. The content was solid — it just wasn’t wired to perform.
WRITE IT. WIRE IT.
PROVE IT.
I didn’t just write blog posts — I built the system around them. UTM campaigns on every internal link. Schema markup for rich SERP features. An interlinking strategy that connected content to product pages and back again. Then I wrote the long-form pieces themselves: SEO-optimized, voice-matched, and designed to rank for the queries Frank Darling should own.
Article Header
Content Library
DELIVERABLES